Google Analytics is the single greatest tool for managing the effectiveness of your web site and measuring your campaigns. Not only web but multi channel including email, radio, TV etc. Guess what, it's a free tool offered by Google, however what's the point of the tool if you don't know how to use it. That's where our Google Analytics Training comes in. There's a million reports in analytics but what it boils down to is "You really need to know where to re-invest your marketing dollars next month". If your email campaign is not working you need to change it or try something else. We will show you how to use the tools to maximise your campaigns.