Internet marketing comes in many shapes and sizes. Different businesses have different needs. There is definitely no one size fits all approach. Often the campaigns with the greatest success levels are those that are slightly outside of the box. Due to the nature of the internet, with the right procedures in place it can be very possible to reach a highly targeted audience very quickly.
In the early days of internet marketing is was largely about banner advertising on sites and Black Hat SEO methods. Techniques such as keyword stuffing were becoming a problem for Google as people simply loaded their sites with hundreds of copies of the same keyword; just hidden inside graphics and backgrounds. The average user would not see them but Google’s Robot would pick them up and figure the site to be highly relevant. Google has since closed this hole and now punishes such techniques with removal from search results all together.
Adwords is another key tool as part of an Internet Marketing plan. The cost per click way in which Adwords works means a correctly optimised campaign will bring great rewards. The risk comes when choosing campaign keywords, time frame, platforms and negative keywords. All of these individual components have their own chunk of work that comes with it. This is why outsourced Adwords management programs are often adopted by businesses.
SEO is another key part of internet marketing. By optimising your site you are likely to increase your position in Google’s search results for desired keywords. If too much is done all at once then there is a chance that you will be omitted from the search results all together. As previously mentioned Google and the other Search engines have made significant ground against those trying to game the system. Quality content is king, but there are many other factors which will also influence your search position.
Networking opportunities may also play a part in your internet marketing plan. If a relationship can be established which benefits both parties this can fast track your business reaching its goals. If you’re a seller of a product then perhaps there are other E-commerce stores who would suit stocking your product. If you’re a service provider perhaps there is a complimentary service provider who would be happy to work with you. Relationship building can be a powerful tool if done correctly.
Social Media has recently come into the play as a major tool for many internet marketing plans. The ability to interact with customers and market to them directly has its obvious benefits. If your business is of substantial size it may be very likely that the level of interaction you begin to receive may involve you needing Social Media Management. Handling complaints can be time consuming but also a necessary part of the Social Media world. Effective campaigns can lead to great rises in the number of likes your page has and hence your potential database to market to. The cost compared with other advertising mediums is still relatively low, so it could pay to get started on that part of your internet marketing before the price starts lifting.