Pay-per-click

Pay-per-click (PPC) advertising enables you to quickly target specific keyword searches in the major search engines. You only pay when a user clicks on your ad and visits your website hence the term pay-per-click. Costs can be controlled by setting a daily budget and you can deliver your ads to a specific country or region within a country. Ads typically show up across the top of the search results or down the right side and are usually labeled Sponsored Links.

This targeted advertising delivers you qualified visitors who are actively searching for your product or service. You get instant results, at a known cost-per-visitor to your website, and you can quickly see your conversion rates and costs.

Pay-per-click keyword advertising also works well in conjunction with search engine optimization by ensuring you have good solid coverage across a wide range of important keywords and pay-per-click can also provide you with very important keyword usage data that you can use in your search engine optimization efforts. Pay-per-click is also useful when launching a new website as search engine optimisation can take several months or more before you start to see significant results.

DMD’s pay-per-click services include the following:

• Campaign Setup - Includes account & campaign creation, keyword research & selection, ad copy creative, conversion tracking.
• Account Management – Includes bid management, ongoing campaign optimization including keyword monitoring and A/B split testing to improve click-through rates and conversions.
• Consulting & Training – Need to manage your own campaign or have an existing campaign you need help with. Let us help you make sense of it all.

This service can be ordered separately or as part of a marketing package.