Online content services

You know about your business. Here’s how we can help you communicate that knowledge most effectively with your customers, employees, investors, partners – with anyone you need to reach.

Of course, communication isn’t a one-way process. We can also help you listen to, and participate in, conversations that are relevant to your business or industry, no matter where they occur.

Content strategy

• Content structure: working with clients, designers and developers to create an information architecture that is intuitive, logical and oriented to achieve business goals
• Media choices: advising on when to use text, audio, video, graphics and interactivity
• Content style: advising on appropriate off-the-shelf style(s), creation of custom style guides, and tailoring content styles to local and overseas markets as required
• Social media: developing and implementing social media policies to achieve goals

Content production

• Writing: original, SEO-friendly content that doesn’t look like SEO’ed content, including researched articles, case studies, interviews, profiles, brochures, user guides, blogs and ghost writing
• Content commissioning: finding and working with subject-matter-expert writers
• Editing: fact-checking, proof-reading, readability, impact, conciseness, style (e.g. NZPA Style Guide or others as required), appropriate tone, and legal compliance
• Podcast production (by 20-year radio broadcaster)
• Slideshows: product demos and user guides (with or without audio)

Content curation

• Identification and selection of online sources, including harvesting RSS feeds from news media, trade publications, blogs, tweets, videos, etc.
• Information organisation: building custom taxonomies and keyword filters to suit clients’ needs
• Daily curation service: publishing or sharing of links to relevant content, e.g. via social media platforms, email or blogs, for internal and/or external audiences
• User-administered curation: set-up of user interface, taxonomy, filters and training for clients who wish to manage their own curation